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Slumberkins is a Direct-to-Consumer, e-commerce children’s brand on a mission to promote emotional wellness and provide tools to help parents and caregivers raise caring, confident, and resilient children. Founded by a therapist and educator, each product addresses different themes such as Mindfulness, Authenticity, Growth Mindset, and Self-Esteem. The brand is refreshing the traditional toy industry and resonating with parents that find community on social media platforms and seek out modern, new, and intentional products to bring into their homes. Slumberkins is at the forefront of brand building online as we expand into children’s entertainment by bringing the characters to life in a preschool television series produced by the Jim Henson Company.