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Social Media Manager


JOB DESCRIPTION
We are Slumberkins, a quickly growing e-commerce start-up seeking an enthusiastic team member to lead strategy for our social media platforms. This role requires an individual with very strong interest and experience in social media strategy, industry trends, and planning, coupled with excellent writing skills for both engagement and sales. This person will lead the effort on planning as it pertains to social media strategy, backed with measurable KPIs. We are a lean, dedicated team looking for a team player who will work well with shifting priorities and is eager to continually learn as the landscape of social media shifts, staying abreast to trends within the space. This position will report to the Director of Marketing and will work directly with the marketing and creative team (digital designer, e-commerce specialist, art director, customer experience, etc) while reporting out key metrics routinely to key stakeholders.

Responsibilities and duties include, but are not limited to the following:
  • Daily management of all social platforms (existing and emerging), from writing copy, to scheduling posts, and monitoring performance on each platform.
  • Work closely with management, mapping out the social media calendar as it pertains to the goals of the marketing/sales/communication efforts, both brand-driving and sales-driving initiatives, and work closely with the team to execute.
  • Work closely with the Marketing team to execute high-level marketing strategy, and deliver a cohesive brand experience.
  • Build and maintain a plan for each social media platform that outlines the goals and engagement for the audience; who they are, how we engage them, how we proactively support their needs as segmented into various consumer segments (parents, gift givers, etc).
  • Ability to support on visual content creation when needed.
  • Maintain a robust multi-platform presence, integrating brand tone, voice and style throughout.
  • Investigate, monitor and provide suggestions on relevant digital trends.
  • Provide weekly reports on social media performance, directly addressing and working toward KPIs as outlined in the Social Media Strategy.
  • Focus on building the online community, working with the Marketing team to implementing loyalty, ambassador and influencer programs.

EXPERIENCE & REQUIREMENTS
  • 3+ years of professional experience in a social media career with current knowledge of industry best practices within both social media platforms and e-commerce business.
  • Must have strong copywriting skills, specifically for social media post content, campaign copy, etc.
  • Extremely organized with leadership traits to own social media strategy and execution.
  • A self-starter with strength in team communication, the ability to work in a fast paced environment, and solve problems under pressure.
  • Strong desire to work in a start-up culture, with the ability to pivot direction quickly to keep up with the pace of the company’s growth while keeping a positive, team-first attitude.
NEXT STEPS
  • Full-time position
  • Compensation dependent on experience and education
  • Please upload your cover letter, portfolio, resume, social media handles, proficiency of social media and web applications/programs, and any other information that may be relevant