FOR IMMEDIATE RELEASE:
company: Slumberkins, Inc.
VANCOUVER, WA June 2018 Slumberkins®, an educational brand providing social-emotional learning tools for young children, has grown rapidly since airing on Shark Tank in November 2017. While the sharks may have missed the boat on the intention behind these cuddly creatures, the public has not.
After starting the business just over two years ago, the brand is now on track to sell over 250% more product in 2018 than in 2017, collections are expanding to increase offerings from a 0-4 now to a 0-8 age range, and the company will be welcoming multiple new intentions to the family of products. But perhaps most exciting of all, these cuddly creatures will be coming to life with help of the Jim Henson Company, who has signed on with Slumberkins to co-produce a show, giving the brand an even greater platform to educate young children and families on social-emotional learning.
‘We know that parents want to help their kids be prepared for the challenges of the world. With so much focus on technology and science, there is a lack of tools to help teach children how to handle their ‘big feelings’ in a healthy way. Slumberkins provides support to kids and families through books, plush and soon, with the help of the Jim Henson Company, through video entertainment,’ explains CEO/Co-Founder Kelly Oriard, a family therapist who worked in the school systems.
The company focuses its sales efforts primarily on e-commerce, with presence in select brick and mortar specialty retailers, baby registries such as Babylist, and subscription box partnerships.
As self-proclaimed accidental entrepreneurs, co-founders Kelly Oriard and Callie Christensen, best friends for the past 20 years, saw a need for intentional children’s products and created Slumberkins in 2016 while both on maternity leave from working in the public school system. Kelly, with a dual Masters degree in Marriage & Family Therapy and School Counseling and Callie, with a Masters in Teaching and endorsements in Elementary Education & Special Education, have since surrounded themselves with a team of well-seasoned advisers and employees to support the rapid growth of Slumberkins. The company strives to enrich lives by bringing children and their caregivers together to create a deeper bond between the two. In essence, Slumberkins truly are cuddly creatures with intention.
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