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Slumberkins Spotlight: goumikids

February 22, 2018

Slumberkins Spotlight: goumikids

Here at Slumberkins, we love coming across people, brands, and products that inspire us. As parents ourselves, we know the importance of sharing these awesome finds. So, we’re excited to continue our Slumberkins Spotlight monthly feature! In these posts we will bring attention to – and “shine a spotlight on” – special people who share the Slumberkins mission to help parents, caregivers, and children everywhere. We will feature a new Q&A session each month that we hope will uplift, inspire, and maybe lend a sense of solidarity. Because this parenting thing isn’t easy – and sometimes it’s nice to know that we’re all in this together.

As you can probably tell, we love intentional products and mission-based brands around here. We can’t think of a better fit for this spotlight than our friend, Lili Yeo, the founder of goumikids! We met Lili when she was speaking at an entrepreneurial event in Portland, OR. After hearing her story and getting to know her, we think her adorable and functional line of baby gear is a must-have for new parents and babies (especially those in the NICU more to come on that).

Lili is a mama to two little ones who recognized a need to develop a new kind of baby mitten that would not only be comfortable and cute, but that would effectively stay put and be scratch-proof! With many more products now available, the company remains true to its philanthropic roots, always giving 10% of all profits (and 100% of all goumigiving print profits) to non-profit partners around the world.

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Hi Lili! Could you tell us a little bit more about yourself?

Sure! I was born in the Philippines, and moved to Portland when I was nine, in the 80s. I feel ALIVE when I’m exploring new places – and meeting people from all over the world! I’m married to the love of my life, Alan, and am mommy to two precocious mini-me’s: Iliana and Ariana. I’m also slightly obsessed with coffee and finding the best bowl of Tonkotsu ramen!      

Lili of goumi kids and daughters            


Some of our readers may not be familiar with your brand. What should we know about goumi?

Goumi started because we needed better baby essentials for our babies that work, are beautiful AND good to our planet and a company that allowed us to be moms + entrepreneurs AND philanthropists.

We call ourselves “goumi” because, like a goumi berry, we’re small AND mighty and we believe great things can come from small (or, overlooked) places – whether that’s baby mittens, premature babies, or rescued human trafficking victims that we come alongside to help.

So we found ourselves on a journey to make small, MIGHTY!

 

If someone is new to your brand, what's a product of yours they should try – or an aspect of your brand that they should explore – as a first-timer?

Our mitts! Every little one is born with sharp nails and poor hand motor control. (This is why baby mittens are on every baby registry checklist!) And our mitts absolutely embody everything that we stand for.  

They are thoughtfully designed to be the world’s first smart, stay-on baby mitten [for newborns of all sizes – including precious preemies] because they actually stay on and protect the babies from scratching themselves, have a developmental element, engaging baby’s senses, are sustainably created and gentle on the earth, and are beautifully adorable.

Small AND mighty.

Goumi mits

 

How has having children strengthened or changed you?

Do I only get to share one?  :)

My girls were the reason why I started goumi! Pre-kiddo, I honestly thought I’d be working with a nanny for my daughter but when I met her and lived out those first months, lights turned on: ‘Why would I have someone else care for you and have the precious time with you that I cannot ever get back?”  

And we’ve been writing our adventures day-by-day ever since! Dynamic and never the same two days – we wouldn’t have it any other way.

 

We are big on the importance of having a routine in place with our little ones (like cuddling and reading a Sleepytime Rhyme together each night before bed). What kind of routine has been helpful for you – either personally or professionally?

Routines are so good!  

We have a nighttime reading and snuggle time with my girls and I found that to be such a grounding and bond-building time for us. Even with the rigorous schedule of trade show seasons, this is something that we try to religiously stick to and it has helped make the distance not so hard to bear and keeps us connected.  

 

Can you tell us a little more about the giveback mission at goumi?

Would LOVE to.  

Stewardship took on a whole new meaning when we became moms for our babies, for our planet. The mom instinct kicked in and somehow, we felt compelled to care not only for our babies but for our world – even if only a small way.  

We’re from Portland and the Philippines and a shared pain is human trafficking.  

We found an average 8 out of 10 rescued human trafficking victims willingly go back because of the lack of options.

So we committed 10% of our profits to fund NGO partners that actively help rescued human victims stay rescued through empowerment. To date, we’ve been able to help 60 women start new lives!

Goumi Global Partners

 

Is there anything new and exciting coming up for goumi that we should be on the lookout for?

YES! We have some exciting things coming this year with some great collaborations with new brands and partners that will let us play in new dimensions for goumi. Stay tuned for our Capsule Collection coming in June that will show a new side to goumi. Get your giftable list ready now because you’ll want to snag one of these limited edition sets for the new little ones coming!  

 

What is your (or your child's) favorite Slumberkins creature, and why?

The Slumber Sloth! Of course! She does not sleep without hers (nor travel anywhere without it, for that matter!) It was love at first sight!

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Thank you so much, Lili, for sharing more about goumikids and the mission behind your brand! We are so thankful for thoughtful, women-owned businesses that support a greater good in the global community and in developing necessary baby wear. 

We love learning more about other brands with intention, and are so happy to be partnering with goumikids for an amazing giveaway! 

Goumi Kids and Slumberkins Giveaway



23 Responses

Keleigh
Keleigh

February 24, 2018

What a great partnership!

Brooke
Brooke

February 23, 2018

What an amazing brand and mission, I wish we would’ve had these baby mittens when we brought our LO home. Excited to see this Capsule Collection!

Jamie Seipel
Jamie Seipel

February 23, 2018

I love moms with a mission! Both of these products have intention and heart behind them. You can bet we’ll be getting a pair of those booties ?

Breanna bellefontaine
Breanna bellefontaine

February 23, 2018

Awesome stories, Lasies! I wish I knew about your company when my son was in the nicu, he could have used these mitts!

Annie
Annie

February 22, 2018

That was such a lovely read and thank you for sharing this beautiful brand! I love seeing you boss ladies supporting each other and just doing an all-round fabulous job taking your companies to new heights! Proud supporter! ??

Lisa Scott
Lisa Scott

February 22, 2018

Lili your girls are absolutely lovely! Our Goumikids booties have been a huge help this winter with my six week old who is a master when it comes to getting his socks off! Those booties stay on all day. I never have to back track my steps (with three kids in tow) searching for a lost sock!

Melissa Ferguson
Melissa Ferguson

February 22, 2018

I am so obsessed with this. I can so easily relate to Lili, which just makes me want to support her more than I already wanted to! My passion really came alive when I had my daughter and I knew I had to figure something out so I could be the one staying home with her. I now run my own photography business on the weekends and get to give my daughter so much love and attention during the week. I feel so blessed. I can’t wait to try her product with my future little one, and you best believe we already have a couple slumberkins coming our way right now! :)

Kaitlyn Boutilier
Kaitlyn Boutilier

February 22, 2018

We love the meaning behind each Slumberkins we purchase! So much thought behind each and every one! Can’t wait to add to our growing collection.. thank you for creating such loving, meaningful lovies for our babe! Xo

Irene Ng
Irene Ng

February 22, 2018

Love this segment where we get to be introduced to awesome indie brands that always put the care and thought into all their products. Looking forward to future spotlights!

Natalie Sheppard
Natalie Sheppard

February 22, 2018

What a great Mama and what an awesome company! Wish I would’ve known about her mitts when my last two babies were smaller. I think spotlight like this are a wonderful thing because it helps mama’s learn about products they may not have known about prior plus it’s supporting a small business and I’m all for that!

Ashley H
Ashley H

February 22, 2018

oh my goodness! I love our goumi mittens! We lived in ours when Elijah was newborn! With an early November birthday we wanted to keep his tiny hands warm and his face scratch free. We ended up buying several pairs as gifts and we put our mittens (and booties!) away for our next baby. It makes me so happy to know it’s another mama-run business (I didn’t know when we found goumi!) slumberkins + goumi = love it makes me so happy to support mamas who are supporting their families and good causes.

Abbey baer
Abbey baer

February 22, 2018

Super excited for our first slumberkin! A peep for my son’s Easter basket! I have been in love for awhile now and finally taking the leap and buying one!

Meredith Engler
Meredith Engler

February 22, 2018

Not knowing anything about Lili or goumi, I found this Spotlight very enlightening in many ways. I was unaware of the statistics behind human trafficking and admire goumi for making such a HUGE difference in people’s lives all over the world.
Thank you Slumberkins for continuing to open new doors, elements & life skills for our little’s lives. This family will continue to support you 100%.

Gabrielle
Gabrielle

February 22, 2018

There is nothing greater than when women can support each other in their great endeavours. I am so excited to read this spotlight feature!!
Part of what makes parenting so difficult is learning what works with your family’s needs. I love that you guys are promoting other small businesses that help people find their routines!!!

Danielle K
Danielle K

February 22, 2018

I love the meaning behind the name- as a teacher and now a mom I always try to teach my kiddos that they are indeed mighty, even if they are small!

Lauren Miller
Lauren Miller

February 22, 2018

What an amazing mission behind this! I just love the mittons and I will most certainly be purchasing for baby #2 in the future! It’s so fun knowing more about the brand and the people behind it. Love supporting business like these!!

Danielle
Danielle

February 22, 2018

We can’t wait for our sleepy peep, Violet and sloth book!! We love our Ashe. Waiting on the UP Tan Fox to drop ?

Meaghan
Meaghan

February 22, 2018

Love the strong mission each Goumi and Slumberkins is doing. It makes supporting your companies that much easier. I feel honoured to be a small part of support. You ladies are truly changing the world!

Hilary
Hilary

February 22, 2018

I love this spotlight idea! This looks like such a great brand! I love small mom made brands and I love that they’re doing good for a planet too! Thank you for introducing them to the Slumberkin’s family!

Corey Lulu (Slobodesky)
Corey Lulu (Slobodesky)

February 22, 2018

I absolutely love the meaning behind each slumberkin and I am soo excited to get our firsts which are currently in route! They will be used here as my little guy grows up!

Thank you for all you do!!

Melissa white
Melissa white

February 22, 2018

Very inspiring, love the thought small but mighty.
I say that about my oldest boy …
good job on the products !!!

Megan
Megan

February 22, 2018

We LOVE our slumberkins. We have 2 foxes, 2 Bigfoot’s, and 2 sloths with a sleepy peep on the way plus another fox and bigfoot for baby # 2 due in July who obviously needed all the pink things ? we read the books with our 1.5 yo for bedtime about once a week. We appreciate the intention behind these lovies so much.

Jenna G
Jenna G

February 22, 2018

We love Goumi and loves learning a bit more about Lili and the brand! Definitely my fav hands down are the mitts. Perfect for little newbie’s hands! I look forward to more spotlights in the future! I love Slumberkins and all it stands for and look forward to continuing to support this brand and all of their friends! :)

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