ABOUT THE POSITION
As Campaign Marketing Manager, you will oversee marketing initiatives that support both brand awareness and sales efforts. Reporting to the VP of Marketing, you will work closely with multiple department leads in the areas of Community, Creative, Operations, and eCommerce. You will be tasked with managing and implementing marketing initiatives, prioritizing and driving Slumberkins content and campaigns across channels and performance marketing. You will bring a strong understanding of all digital channels including email, site experience, affiliate marketing, influencer marketing, social and paid media as well as the point person for campaign management. You will be responsible for working with the team to devise consumer journeys, briefing relevant team members on your program’s status and KPIs, creating structure while being nimble to the needs of the company. You will review all content before it goes live for consistency, final approval, and deployment as needed. This role is additionally responsible for exploring and defining future strategies and tactics to expand marketing channels.
Responsibilities include, but are not limited to the following:
TEAM RESPONSIBILITIES
BRIEFS & REPORTING RESPONSIBILITIES
Support VP of Marketing with the annual Marketing Communications Plan, working with
direct reports to gather input on strategy and specific tactics to reach goals.Conduct Annual Reviews for any direct reports in-line with company practices.
QUALIFICATIONS
8+ years brand experience (digital marketing or related experience in marketing
strategy, consumer marketing, marketing planning and marketing implementation)Demonstrated experience in strategic planning and expertise across Digital Brand
marketing management and social media content campaignsABOUT SLUMBERKINS
Slumberkins is a fast-paced startup company that looks for team members to grow with it. Slumberkins offers a collaborative work environment. No matter the role, every Slumberkins team member shares the same mission: To empower parents to raise resilient, caring, and confident children.
Slumberkins is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression.
Please submit a cover letter with your application.