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The Inspiration for Narwhal

June 24, 2018

The Inspiration for Narwhal

The inspiration and intention for Narwhal comes from our journey as educators on the path to building the business of Slumberkins. We actually wrote the story for this arctic unicorn-of-the-sea while we were on the flight back from filming our Shark Tank episode in September, 2017. If you haven’t seen it, the spoiler is that we did not hook an investor. We both felt defeated by the process but equally grateful for the opportunity we were given. Everyone tends to think - and we were subject to this too - that once you air on Shark Tank, no matter what the outcome, life will be great and your business will grow very easily, like you’ve received a golden ticket in entrepreneurship.

On our flight home, in a moment of emotional reflection on the entire journey of Slumberkins to that point, the idea for writing a Sleepytime Rhyme about the mindset that is the key to any growth or success came to us: Growth Mindset. It’s a big buzzword in the world of education and is now being taught in classrooms worldwide. The very basic summary of the entire concept is: the ability to think of challenges as opportunities to grow.

Many times on this journey as accidental entrepreneurs, negative self-talk and thoughts have attempted to derail our mission. Thoughts like: Why are we even doing this? Our lives were so much easier as educators. What are we doing? How are we going to figure this out? We have no idea what we are doing. We’re not business people. I can’t do this.

Many people assume that growing Slumberkins has been easy. Success or appearing on Shark Tank from the outside looks shiny and pretty. It's serendipitous that we landed on Growth Mindset during that flight home, since we had no idea that in the coming weeks, every single one of us behind the scenes would be tested and we would find out if we were able to sink or swim as a result of airing on the show.

We have discovered over and over again, no one is going to do it for us - and if we want to be successful, we must be lifelong learners, with the ability to adapt to these new waters that we find ourselves swimming through every day. The perfect illustration that summarizes the characteristics of Growth Mindset is The Iceberg Illusion which we used as a visual in our classrooms when we would teach about the concepts of Growth Mindset. Whatever the goal is, in order to achieve success, the mindset we must have is that there will always be an opportunity to learn and improve.

The Iceberg Illusion

We are often asked, “Did you WIN Shark Tank?” We always answer with a “YES!”, followed by an explanation of what that ‘win’ looks like for us. The entire process made us better business owners. It also gave us the opportunity to tell our story and talk about our mission to provide parents with a resource that enables them to be in the driver’s seat of their child’s social-emotional learning.

For a tiny Pacific Northwest business based in Vancouver, Washington, all of the attributes in The Iceberg Illusion were tested and felt by our entire team. Every day (in just the two week window that we found out we’d be airing) each of us were pushed beyond our skill sets and personal limits. Without hard work, dedication, perseverance, failure, and learning from the entire experience, Slumberkins would not be where it is today. There were moments where we weren't sure we would survive getting through the next wave of barriers. Things like...

...competing with the iPhone X for air freight space before the holiday season (Who would have thought that would be a thing we would have to worry about in our entire lives? - not us!)...

...taking on the cost of that air freight space, and determining if we could even do it...

.. figuring out how to ship orders that would arrive in time for the holidays...

...being able to keep up internally with social media and customer service…

…etc, etc, etc...

Problem-solving became the everyday norm for our team and very quickly we came back to Growth Mindset that enabled us to swim, while there were countless times it felt like we were sinking.

These attributes and skills we still use every day and are what we strive to enable parents to teach their children through the use of our Sleepytime Rhyme for Narwhal. In today’s age of increasingly demanding curriculum in schools, as educators, we consistently see students struggling to keep up and let negative self-talk rule their thoughts and mindset in the classrooms and playgrounds. We are firm believers that in order for children to handle the demands and pace of the academic environment, they must first learn to acknowledge their social-emotional state and learn coping and problem-solving strategies in order to be successful.

Thank you for following along on this journey with us. We are forever grateful. In our next blog post, we’ll talk more about Growth Mindset in children and how to use Narwhal as a resource when talking about this important life skill. Until then, we encourage you to think of a couple things you have felt you can not do, reframe that negative self-talk into “I can” statements, start a plan to help problem-solve the immediate barriers, and just see what happens!

Much Love,

Callie + Kelly



86 Responses

McKennna
McKennna

June 26, 2018

I think I need a Narwhal for myself 😆 I think the growth mindset is such a crucial lesson I want my little to know and understand , because especially as a parent I feel like we forget to see challenges as opportunities and the iceberg illusion such truth ! It’s hard work and the values that we learn through it are so worth it!

Kaylan Sampson
Kaylan Sampson

June 26, 2018

This is so awesome! My daughter loves narwhal’s❤️ It’s fun to see animals she likes getting attention (peacock’s are her other favorite animal).

Allie Dillon
Allie Dillon

June 25, 2018

As a graduate student in outdoor education, I was learning how to teach children about actual growth in the outdoors while focusing on internal growth, as well. I’m now getting to apply my knowledge and teachings to raising my 6-month-old, as I learn to grow, adapt, and change, myself.

Bailey Phillips
Bailey Phillips

June 25, 2018

Love this so much!

Alli
Alli

June 25, 2018

This is such an important message! Thank you for sharing 💕

Kaitlyn
Kaitlyn

June 25, 2018

Thank you so much for sharing this! I love how you are taking so many angels at reaching all of our developing kiddos! Your sleepy time rhymes are SUCH amazing tools for both the child and the parent. Our little boy is only 6 months but I already imagine so many wonderful conversations that your books will invite us to have!

Michelle
Michelle

June 25, 2018

Ah the “sea unicorn” 🦄 this is SUCH an important message, life is hard! It’s always important to keep growing and as parents it’s even more important to push our little ones and remind them how amazing they are. I’ve been lusting over slumberkins for awhile now, hopefully we will get one soon! 🤞🏻

Jessica
Jessica

June 25, 2018

WOW this is a beautiful slumberkin with an amazing origin story that really hits home for me! My earliest memories begin with negative self talk that has not ceased since. I adore the narwhal because to me it represents being different and fun and unique in a realistic manor (because it’s the realest unicorn out there, lol). I can’t wait for this to be released and start teaching my son personal growth and positive self talk! <3

Cieanne
Cieanne

June 25, 2018

This is such a lovely story of trial and success.
I’d like to think that the foundation of a success idea into a business is a the balance between believe in your product, and healthy amount of knock backs to make to resolve and give you drive.
x

Emma Anderson
Emma Anderson

June 25, 2018

Thank you for addressing this!! In a world where kids expect a prize just for participating, it is very hard to teach your kids how not just be disappointed/negative when something doesn’t go as planned.

Tiffany
Tiffany

June 25, 2018

We’ve been waiting a while for another sea creature, hope there will be enough for everyone 🤞🏻

Matt
Matt

June 25, 2018

I can’t wait to add this book and lovey to our Slumberkins collection. Our 9 & 5 yr old claim them & say our 9 month old can get the next one lol.

Sierra
Sierra

June 25, 2018

What a great message behind this new edition! I am a teacher at a low-economic school, the growth mindset is how I begin every first week! Explaining it to the kids and explaining how to achieve it. It is so important that they realize that their is no limit to their possibilities or dreams! Each time my kids perk up and are so excited for the year ahead. It is all about creating life long learners in our students/kids as well as ourselves. Love that this is the aim behind the narwhal. Also love supporting a company that is always trying to grow and learn, keeping that growth mindset alive ♥️

Katie
Katie

June 25, 2018

So excited for this new addition to the slumberkins family! Not only a great message but he is just too adorable!

Tamara Hardenbrook ( tams22)
Tamara Hardenbrook ( tams22)

June 25, 2018

Love love this! Yes y’all are for sure Winners just for being so amazing at creating such fun loving little friends for our littles to all love!! We need to get a Norwhal for sure ❤️❤️❤️

Jen
Jen

June 25, 2018

Love this new book already!! My friend just introduced me to your products after purchasing my husband and I the story of Hartley and of course a Slumberkins buddy as well. Can’t wait to make some future purchases!

Erin
Erin

June 25, 2018

What an inspiring story. I have never felt like I have an entrepreneurial spirit but I so admire your story of gumption and perseverance. I don’t have a baby yet, but my husband and I are soon to start trying and I want the Narwhal to be our babe’s first cuddly. Keep doing what your doing, your products are wonderful!

Jessica M
Jessica M

June 25, 2018

I really enjoyed this big post and I am looking forward to sharing the lessons of Slumberkins with my first child, expected to be delivered this August! As a parent-to-be, I am learning that there are so many things we can give to a child, but the life skills that we instill are the most valuable. It is so cool and clever that you were able to take a step back from your own struggle and not only learn and grown from it, but create. You’ve created these characters that children will remember. They will associate them with their stories and their lessons. They will remain with them wherever they go. How does it get any better?

Summer L
Summer L

June 25, 2018

I love Slumberkins. From the moment my family and I saw y’all on Shark Tank we knew Slumberkins would be a part of our family of stuffies. My kids love our Slumberkins. I feel so grateful to be able to support such an amazing company. Keep up the good work Slumberkins team! Through all the trials y’all are still here and that’s just amazing!

Andrea
Andrea

June 25, 2018

Ladies, you’ve done it again! 😭 Thank you for adding this adorable creature with such a great lesson. Also, thank you for sharing some of your specific challenges that you had to overcome in terms of Shark Tank and holiday logistics, etc. It’s encouraging to see someone who you respect and admire share a real, tangible obstacle that they had to overcome. I think that is really helpful when looking at your own challenging experiences and trying to draw strength and encouragement from watching those “around” you. Thank you!! Cheers to you, Callie and Kelly and the whole Slumberkins Team!

Karin R
Karin R

June 25, 2018

What a great story and lesson for our littles.

Lauren
Lauren

June 25, 2018

Love this story!

Shannon Powers
Shannon Powers

June 25, 2018

I am excited to learn more about the narwhal!

Courtney
Courtney

June 25, 2018

I love this concept to be teaching our little ones. Thanks for sharing your thought process behind it!

Juliee Fitze
Juliee Fitze

June 25, 2018

That was very impressive, never thought about what happened after people were on the show. Also love the whale.

Marion
Marion

June 25, 2018

Your Narwhal is really cute! When watching your creatures and their evolution, i can clearly see all the hard work you put in Slumberkins, and I am really, very happy of the peep, sloth and fox i bought!
Congratulations, you are doing an amazing job !!!

Erika Larson
Erika Larson

June 25, 2018

What a wonderful outlook! Having a growth mindset is so important, especially during the trials in life, and your outlook on the whole shark tank situation is so inspiring!

Joy Clark
Joy Clark

June 25, 2018

Great lesson. I’m glad you weren’t “defeated” by shark tank and you have continued. I don’t own a slumberkin yet but hope to soon

Melissa
Melissa

June 24, 2018

I love this post. Such a lovely reminder for both kids and adults alike to lean in to the idea of growth mindset. I have twin 8 year olds… one with some unique education needs… and we are always chatting about his ‘growth mindset’. What a lovely idea— thank you team Slumberkins💗

Courtney L
Courtney L

June 24, 2018

This little narwhal is such a sweet new addition to the Slumberkins family! Love the story behind him and your journey to creating him.

Christina
Christina

June 24, 2018

I think this is great concept, and I applaud you for putting your words into effect, turning what could be viewed as a negative result into a new lesson and new product that can be loved and discussed with our little ones. You both should definitely be proud!

Amber
Amber

June 24, 2018

What an incredible story behind this mystical creature! So excited for his release so that I too can give these valuable life lessons to my daughter with the help of your cuddly critters!!

Kelsey
Kelsey

June 24, 2018

Love this ❤️❤️❤️

Ariana
Ariana

June 24, 2018

Love this! I’m not a stuffed animal person, I love that Slumberkins are so soft and cuddly but also represent such important life lessons.

Carolyn
Carolyn

June 24, 2018

I can’t wait to buy this for my therapy practice library! This is truly inspired. 🍀

Krystina
Krystina

June 24, 2018

The Growth mindset really speaks to me. This past year has been full of challenges and failures. But after giving birth to my daughter last November, I knew I had to keep trying and I am finally able to say I have had a big victory (as of like 3 days ago!). While it all felt so overwhelming in the moment, those experiences have helped me grow so much. Cheers to finding success amidst it all!

Jessica
Jessica

June 24, 2018

My son and I love this so much! We can not wait to get our first one!

Meghann
Meghann

June 24, 2018

I love this! I am a HS teacher for at risk teens and I use growth mindset lessons/ideology with them as well as with my 4 and 1 year old daughters! Such a great one!!

Katie
Katie

June 24, 2018

Loved reading your story! I come from a family of entrepreneurs in the PNW! Your story is so inspiring! Love the addition of the Narwhal ❤️

Andrea
Andrea

June 24, 2018

I am so excited about this new addition! I can’t wait to get one for my baby girl ❤️

Sarah
Sarah

June 24, 2018

I love the intention behind the narwhal. So perfect and fitting. I’m excited for the new addition to the Slumberkins family!

Tara Gallagher
Tara Gallagher

June 24, 2018

My 8 month old daughter has the Rose Bigfoot and she is in love with it! When I saw Narwahl I was so excited to see what his story would be! It’s all in the journey isn’t it?! I hope one day that I am able to instill this in my daughter! Failure teaches us to learn, make change, and go after our goals with a new perspective! I’m happy to support a company that delivers such thought and love into each of their characters! So excited for this little guys debut!
Tara

Rachel Hansen
Rachel Hansen

June 24, 2018

I love his message and that you DID WIN shark tank!

Jennifer
Jennifer

June 24, 2018

What a great concept! Love this new one!!

Cici
Cici

June 24, 2018

Love the intention! As someone who works with kids, I often find that they’re so hard on themselves and catastrophizing “failed” situations which may not have gone their way. Teaching them to embrace opportunities to grow can help build resilience to keep pushing (IMO) and what I strive to bring awareness to with my Littles. Thanks for all these wonderful lessons that are helpful and fun for both children and adults!

Cici
Cici

June 24, 2018

Love the intention! As someone who works with kids, I often find that they’re so hard on themselves and catastrophizing “failed” situations which may not have gone their way. Teaching them to embrace opportunities to grow can help build resilience to keep pushing (IMO) and what I strive to bring awareness to with my Littles. Thanks for all these wonderful lessons that are helpful and fun for both children and adults!

Corin
Corin

June 24, 2018

Love your story and so excited about the narwhal! 🦄 🌊

Gabrielle
Gabrielle

June 24, 2018

This is so encouraging,
I love that you guys talk about the whole journey and are really open with your struggles and well as your achievements! I think that especially in this world of social media we tend to only see the success and not see the journey.

-Gabrielle

Amber Ludwig
Amber Ludwig

June 24, 2018

Oh I just adore this! Teaching children to stay positive, persevere, and adapt is truly so important in this world. 💙💙 Great lesson and Narwhal is adorable!

Kjersten
Kjersten

June 24, 2018

This is such an inspiring story, way to learn and inspire others after a disappointment! I’m excited to get my hands on this bundle and teach these principles to my kids!

Heather G
Heather G

June 24, 2018

I love this message, and the messages that come along with all the slumberkins! The iceberg metaphor is something that has always resonated with me, and I hope to pass the message along to my son as he grows.

Kelly
Kelly

June 24, 2018

I think the idea of “challenges being an opportunity for growth” will be an amazing skill to learn not only in education, but for all aspects of life! I love this new slumberkin!

Tanya
Tanya

June 24, 2018

As a small business owner who has also been a loyal customer since before Shark Tank, I remember cuddling up with my kiddos holding their Slumberkins and watching your episode with them as it aired.
I think all of your followers frowned at the Sharks that day.
But your faces and seeing your vision, your bright light shining, brought tears to my eyes. As does this post. I’m so happy to witness your growth and connections, your dedication and creativity, and most of all, your love for our children. If I could just air ALL of my dirty laundry I could truly express how much the kiddos and I have cried and hugged over your books.

Janine
Janine

June 24, 2018

❤️❤️❤️ I’ve been waiting to pick the perfect Slumberkin for our little Hawaiian foster baby girl and I think “the unicorn of the sea” may be the one! Keep up the good work—love reading about your real world inspiration!

Amanda
Amanda

June 24, 2018

So excited for the narwhal! He’ll be right at home with hammerhead!

Hayley
Hayley

June 24, 2018

The stories are so great, thank you so much for the great lessons for kids!

Chonel
Chonel

June 24, 2018

I love this new intention and the adorable narwhal! I can’t wait to see what creatures you come up with next!

Kelly Kennie
Kelly Kennie

June 24, 2018

Reading this gave me chills! In life, we often think of the final destination when what matters, shapes us and GROWS us is the journey. Growing isn’t easy, it isn’t linear but it is necessary and raw. My daughter has autism, she gets “rock brain” and stuck in a loop. This story would help her to see the benefit and journey of having a flexible brain, in a sure to be favorite character. Flexible brain is needed to grow!

Meghan
Meghan

June 24, 2018

What a great idea for your next bundle! My daughter loves her sloth. We read the book every night. Excited to watch this company grow.

Breanna bellefontaine
Breanna bellefontaine

June 24, 2018

We try and teach a growth mindset to our struggling high schoolers. It’s sooo tough. Would be wonderful to start doing this early on! Love the concept!!

Felicia Ruiz
Felicia Ruiz

June 24, 2018

I love that social-emotional growth is what drives your vision for slumberkins. As a preschool teacher of 4+ years and now a parent to a 1yo I couldn’t agree more that without nurturing social-emotional development a child will struggle in academics. I’m grateful you were able to overcome your barriers and continue on with your passion and keep this business going! Thank you for having such big hearts for our little loves!

Judy V
Judy V

June 24, 2018

I love that the narwhal story is about having a growth mindset! I would love this for my daughter.

Cait
Cait

June 24, 2018

I just love my daughters fox! As a classroom teacher I wish I could buy all of it for my littler! Such great lessons to share. Thank you for creating an inspiring and uplifting product!

Jen
Jen

June 24, 2018

Pls consider my daughter Ava for a Narwhal Bundle – she has been a fan since she discovered your product on ST. She is 10 and her sloth helps her with her anxiety- thank you!

Sarah Trauterman
Sarah Trauterman

June 24, 2018

So excited for the narwhal! What a great message!

Courtney
Courtney

June 24, 2018

Great blog post! The narwhal looks amazingly cute!

Rachel McDaniel
Rachel McDaniel

June 24, 2018

This is such a great concept to teach our children. Instead of looking at an obstacle and giving up, showing them that we can look at like an opportunity to grow. ❤️ So excited for this release.

Krista
Krista

June 24, 2018

You guys are such an inspiration. I can’t wait to add this into our collection! Thanks for sharing.

Connie Kilburn
Connie Kilburn

June 24, 2018

Love the books and the lovies… but mainly the purpose behind your whole business! Hope this book will be added to the bundle!

Mackenzie
Mackenzie

June 24, 2018

I love Slumberkins! And now I’m so excited to hopefully get my hands on one of these beauties! Gah! I love this color!

Lucia
Lucia

June 24, 2018

Love the theme of growth mindset! this will always be my motto while educating my little baby boy. Thank you for being such an inspiration

Meaghan Z
Meaghan Z

June 24, 2018

I love this affirmation and the iceberg reference so much! And I am loving that I have this great tool now to teach this amazing new skill to my kids which will play into all aspects of their lives. Congratulations on all your successes! I could not do this Mom life without Slumberkins by my side. Xoxo MZ

Kameron livingston
Kameron livingston

June 24, 2018

Slumberkins…not slumberland! Thanks autocorrect. 🙄😂

Kayla
Kayla

June 24, 2018

Love this! Such a good theme for this book. Our son loves his sleepytime rhymes. Look forward to adding on to his collection!

Kameron Livingston
Kameron Livingston

June 24, 2018

This is such a sweet concept behind the newest slumberland addition. Something that kids really need to hear. I thank you all for creating a business like this one, to demonstrate these lessons to little ones! I’m a new customer, but super eager to get my hands on the narwhal and promote it to others!

Moriah Mayo
Moriah Mayo

June 24, 2018

This is such a wonderful theme for this book, we love all of the lessons your books teach and especially because it goes a lot better with the slumberkins because it helps my kids understand. As I’ve said I love all of the books, but I cannot wait to read this one! Growth mindset is such a great thing to teach kids and to work on applying it to their lives. Whether it is a challenge they choose to face, or one they don’t have a choice in the matter of facing, growth mindset helps them know that in the end they will have learned something and come out different. I feel like this is a book my oldest son could truly benefit from because while we have tried explaining these things to him, and even his teacher at school, he has yet to grasp it. Your slumberkins and their unique stories have helped both of my oldest grasp things and evolve, so I cannot wait to see how they respond to reading Narwhals story!

Shanny
Shanny

June 24, 2018

I am so glad you truly embraced the growth mindset and kept chugging away! My children love their Slumberkins and I plan on buying a set for my classroom as well. As a Montessori teacher, I truly love the stories and the interaction that goes along with them. I am still in awe that you didn’t get an investor. I am so excited about the upcoming narwhal and story.

Dr. Kristen Snyman
Dr. Kristen Snyman

June 24, 2018

I’m a college professor and this growth mindset is still an issue in higher Ed. Students are used to instant answers and many professors have not been trained to navigate deep routed issues with problem solving or negative self talk that act as additional road blocks for the current generation of students. Although I don’t think many of my students are in the market for a board book, I love teaching the mindfulness lessons to my daughter. This post as inspired me to add a lecture at the beginning of the new semester focusing on intrinsic motivators and how to navigate the frustrations that come with learning and growth. Thanks so much for sharing!

Danielle Levredge
Danielle Levredge

June 24, 2018

Long time fan but haven’t bought. Even as a US consumer, the price is still too high for those of us without much disposable income (which was feedback you additionally got from the sharks – I did notice the price dropped a bit after you were on the show too, but not by much). The price point makes this a toy mainly for rich or well-off families, so please reconscile that when you’re taking about your experience as educators and the importance of Social Emotional Learning. Students and children who could benefit from this toy and message the most in NO WAY would be able to afford it. I still love the message and the branding, but you’ll have to likely continue to count me out as a customer unless the price drops even further. Wishing you all the best either way!

Kayla
Kayla

June 24, 2018

Love this. So often I hear my kids say I can’t. What a vital tool and adorable creature to help develop growth as a skill. So glad you turned your shark tank episode into a lesson.

Jessica
Jessica

June 24, 2018

Absolutely love this! Cute as can be and such an important mindset behind it! Definitely something I’d like to teach my daughter. Keep up the great work!

Jess
Jess

June 24, 2018

Wow! This is so great. Narwhals hold a special place in my heart, and this lesson is especially poignant in my daughter’s current struggles.

She’s four and just started taking dance class. After the first day, she was so sad… when I asked her why she replied, “there were so many things I couldn’t do, and it made me feel sad. I just want to be great.”

It was hard to hear, but also an incredibly teachable moment about how she can become great… and how being exactly where she is now is the only way she’ll get there.

Cath
Cath

June 24, 2018

Wow!!! I’ve followed along for a while now (few years) and always wanted the hammerheads for my boys, but being in Australia meant they were fairly expensive ☺️ Recently I “bit the bullet” and grabbed them as my boys are getting older (3 & 5) and wanted them for them. They LOVE them!! But especially the book! We will definitely be trying for narwhal …. hammerheads counterpart in the hammerhead story ☺️ As a teacher, the direction behind the narwhal just made my heart sing as I read it. Lordy I hope I’m fast enough to grab a bundle!!! Often they sell out before they load here thanks to our internet 🤦🏻‍♀️ Thank you for continuing to offer such amazing stories!!!!! Xx

Heather LeighAnn
Heather LeighAnn

June 24, 2018

Love this idea! Can’t get over how cute he is!!

Kati
Kati

June 24, 2018

Love this! As an educator, being a life long learner is a term I hear a lot. But at times we forget it applies to us rather than just our students. I love how you all are constantly growing and learning. It’s what I love most about the company.

From a Mom standpoint, I can’t wait for Narwhal! My sons favorite is hammerhead and he loves talking about narwhal in the hammerheads story. Love everything you do in this company. ❤️

Steph
Steph

June 24, 2018

Such a great theme and lesson for this book! Love it!

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