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Father kissing a young girl who rubs her eye while she holds a red Slumberkins plush against a plain light gray background Woman smiling with a young boy who holds a plush monkey outdoors against a wooden panel backdrop
About Slumberkins

Our Approach

Empowering children to be caring, confident, and resilient.

What We Do

We pursue emotional learning with our “Connect-to-Grow” approach that strengthens children’s relationships to the important adults in their lives.

Connect-to-Grow supports a more conscious and compassionate world by helping children and their families:

Identify, embrace, and learn from all feelings, big and small

Deepen healthy relationships through meaningful moments in everyday life

Step into their most authentic selves and honor the diverse world in which we live

Lay the foundation for a lifetime of confidence, empathy, and resiliency

Close-up of blue winged plush showing embroidered gold crescent on forehead, stitched closed eyes, and scalloped wings on transparent background

01

Connect-to-Grow

We employ a “Connect-to-Grow” approach that can be summed up as “connect, reflect, practice, grow.” While learning will always start with connection, our approach is intended to be dynamic, rather than a step-by-step process.

Angled front view of a Dragon affirmation card with a purple dragon holding sun and moon and the text ‘I can dream it and make it’
Angled view of the book cover Alpaca Holds Your Worries with a meditating alpaca illustration titled A Lesson in Stress Relief

02

Connect

Our creatures are relatable for a reason. They help parents facilitate meaningful moments of connection that allow children to feel seen, valued, and loved at the deepest level. Allowing all feelings to be expressed in these moments of connection helps solidify the bonds that are essential for an emotionally healthy childhood.

Partial front view of rust-colored plush toy with closed eyes, fluffy fur, and floppy ears on transparent background
Angled view of Ibex Feels Deeply board book with matching gray Ibex plush showing its closed eye embroidered face and leafy illustration background

03

Reflect

Here we apply two definitions of “reflect,” the first meaning to mirror. Young children develop a sense of self when their parents and primary caregivers mirror and reflect back the child’s feelings, responses, and actions. 

“You look like you are about to cry. Your eyes are watering, you’re holding your breath, and you’re looking down at your shoes.” 

As we help our children build a sense of self and understand what it means to be human, mirroring is a way we can show our children that we accept them and that we promote the full and healthy expression of emotions. 

This brings us to the other meaning of reflect. When children feel seen, heard, and understood by their parents, they can feel safe to engage in self-reflection. Parents can model self-talk, approach difficult feelings with curiosity rather than judgment, and use deep breathing or body regulation techniques to help their children internalize behavior that encourages self-reflection.

Angled close-up of Hammerhead affirmation card showing blue creature illustration on a pale watercolor background

04

Practice

To reinforce the connection we have with our children, we must actively participate in their emotional growth journey, repeating these processes of “connect” and “reflect.” When children see a parent identify their emotions, acknowledge their mistakes, and practice self-awareness, they are actively gaining tools and coping mechanisms for emotional wellness. 

Close-up of blue furry creature plush showing closed embroidered eye and stitched smiling mouth with triangular teeth, cropped on green background

05

Grow

Growth isn’t a “final step” or linear progression. Emotional growth can be messy and uncomfortable and can start at any age. When we engage in our children’s emotional development early, we can empower them to be more caring, confident, and resilient, where they see every experience—pleasant or difficult—as an opportunity for growth.

Angled close-up of a kids’ book cover showing smiling Bigfoot and the headline You Are Lovable with green accents

“I am kind. I am strong. I am brave and unique. The world is better because I am here. I like me.”

Bigfoot’s affirmation

Slumberkins affirmations proactively support building emotional health and resiliency for more meaningful moments throughout the day.

Our Product

We want you to feel confident supporting your child’s early emotional development.

We invite you to meet our creatures and apply our Connect-to-Grow approach through storytelling, affirmation practice and play.

Parents sitting on a beach holding a toddler cuddling a blue plush and a baby wrapped in a patterned blanket

For Parents

Families can select which tools and lessons best fit their needs and bring those lessons right into the home. 

Teacher leaning over a table helping elementary students with a drawing activity in a classroom filled with books and art supplies

For Educators

Our curriculum offers an innovative and therapeutic approach to children’s emotional learning. With easy-to-implement, evidence-based tools, educators are empowered to build a classroom community that fosters strong peer-to-peer relationships, teacher-to-peer relationships, and a diversity of learning styles. 

Grounded in the home-school connection, we created the following resources to help educators work closely with students and their families in the realm of social-emotional learning.


Therapeutic Inspiration

Connect-to-Grow is influenced by an integration of therapeutic approaches that work together to support children and their relationships with others.

  • Child-Centered Play Therapy
  • Postmodern Narrative Therapy 
  • Structural Family Therapy (SFT)
  • Interpersonal Neurobiology
  • Psychodynamic Approach
  • Internal Family System (IFS)
  • Attachment Theory
  • Person-Centered Therapy
  • Psychosocial Development
  • EMDR Trauma Clusters
  • Dialectical Behavior Therapy (DBT)
Child coloring with crayons while a caregiver guides them at a table in a warm home setting